Adi came into McDonald’s as head of the PR & Communications team in 2011. Today, Adi leads the
Corporate Communications department which is responsible for the company and brand’s reputation
and promulgation across different stakeholders—from their customers, employees to government and
Recognized as a company social media expert, Adi is the pioneering person behind the McDonald’s
Philippines social media ecosystem. Under her leadership, she successfully launched and grew McDo’s
Facebook, Twitter and Instagram pages to what it is today through content management excellence,
social listening and social customer care.
Outside McDonald’s, Adi is the youngest elected president of the 60-year, Philippine Association of
National Advertisers or PANA in 2017. She continued her service in PANA as the Vice President of the
Board of Directors in 2018. Adi was also the youngest serving board member of the Ad Standards
Council (2017 and 2018) and the Ronald McDonald House Charities Philippines (2018-present).
She was recognized as one of the 12 Young Market Master Awardees by Mansmith and Fielders, an
award that recognizes the country’s most outstanding marketers and entrepreneurs under the age of